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Ten years ago, I was living in Colorado, and on one particular day, I needed some film, or some photo gadget. So, I hopped on google to see which local camera store I should head to, and a shop popped up in the search results, which I hadn’t seen before, called Victory Camera. I decided to check it out, and let’s just say that it became my photo oasis for the duration of my residency in Colorado.
If you’re a photographer, there’s literally nothing like stepping into a used camera store. Everything is a deal. It’s all so cheap. It’s all so accessible. The employees encourage you to pick everything up, and familiarize yourself with the gear that interests you; the gear that your creative self just might be missing. Victory was warm, welcoming, knowledgeable, and enthusiastic about all things film photography, which really struck a chord with me.
You see, I don’t have anything against digital, but in general, it can be a shallow foray into making images. My commercial clients demand it, which is understandable. Results. Now. Done. I get it. But, when working with digital, there can be a real disconnect between photographer and subject. Why? Instant results. Remove the instant results, and the same photographer is really thinking about what’s going on in front of them. They are engaged. They are alert. They are alive.
This is the magic of film, and this is my first of many installments for Victory Camera’s new website, which I highly recommend checking out. Josh Cohen, the owner, has been selling used cameras for nearly two decades, is a legit dude, knows his stuff, has great prices, and really wants people to have access to photography.
So, peep the feature I just wrote by clicking the link RIGHT HERE, and check out Victory’s offerings. You might just find what you’ve been missing.